Le Cord AB, reg.no 556962-1211 (“Le Cord”, “we,” “us” or “our”) will process your personal data when you are visiting and using the services provided at LeCord.com. We strive to be transparent in what we do with our visitors’ and customers’ personal data and have therefore adopted this privacy policy. Below, you will find information on what kind of personal data we process, why we do it, what we use it for and who we may share it with. Le Cord is the data controller of any processing of your personal data. For all other information regarding our services, please refer to our Terms & Conditions.

WHAT PERSONAL DATA DO WE COLLECT?

We collect personal data when you (1) are browsing our website, (2) purchase goods on our website, (3) sign up for our newsletter or (4) contact our support. Such personal data will include your name, e-mail address, telephone, delivery address, payment details, IP address, behavior on the website and other information that you voluntarily provide us.

PURPOSE, LEGAL GROUND AND STORAGE PERIOD

We will exclusively use your personal data for the purposes listed below. All use of your personal data is based on the legal grounds clarified below. Moreover, we will only use your personal data during the period set out below and after that, your personal data will be erased.

PURCHASES

Purpose of processing: When you purchase goods on our website, we will process your personal data to fulfil our contractual obligations towards you. Our billing form identifies what information you must provide to us, in order for us to complete your purchase.
 
Legal ground for processing: The processing is necessary for our performance of the contract with you.
 
Storage period: We will process your personal data during the term of our contract (including one-year warranty period), we will thereafter erase your personal data.

DIRECT MARKETING

Purpose of processing: When you sign up for our newsletter (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behavior on our website, and/or your previous behavior when receiving direct marketing from us.
Legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations.
 
Storage period: If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data, unless there is another legal ground for keeping your data (such as a valid purchase contract).
 

SUPPORT

Purpose of processing: When you request support through email or on social media channels, we will process your personal data to be able to assist you with the relevant matter.
 
Legal ground for processing: The processing is necessary for our performance of the contract with you.
 
Storage period: We will erase your data, within six months after the relevant matter has been finally resolved.

BROWSING

Purpose of processing: When browsing our website, we will process your personal data to improve our website and for marketing purposes.
 
Legal ground for processing: The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.
 
Storage period: Please see more under “Cookies”.

ANALYSIS OF DATA

Purpose of processing: We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click-throughs).
 
Legal ground for processing: The processing is necessary for our legitimate interest to create statistics over time.
 
Storage period: We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws.
 
Opt-out is made possible by contacting [email protected].
 
Please note that the above storage periods do not apply to the extent Le Cord is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Only the people who need to process personal data for the purposes mentioned above have access to your personal data. We may need to allow our suppliers access to your personal data when they perform services on our behalf, mainly to provide support and maintenance of IT systems, storage services and marketing. Any transfer of data outside the EU/EEA is made in line with data protection laws.

YOUR RIGHTS

You are entitled to the following rights under applicable laws:
 
The right to access: you may at any time request to access your personal data. Upon request, we will provide a copy of your personal data.
 
The right to rectification: you are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.
 
The right to erasure (“right to be forgotten”): under certain circumstances (including processing on the basis of your consent), you may request us to delete your User Data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.
 
The right to object: to certain processing activities conducted by us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.
 
The right to restriction of processing: you may under certain circumstances request us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.
 
The right to data portability: you are entitled to receive your personal data we hold about you in an easily readable electronic format (or have your personal data directly transmitted to another data controller).
 
You can exercise these rights at any time by emailing [email protected].
 
Finally, you also have the right to file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction, which in Sweden is Supervisory authority e.g. Integritetsskyddsmyndigheten (currently Datainspektionen).

COOKIES

Le Cord uses cookies according to the new Electronic Communications Act, which came into force on 25 July 2003. A cookie is a small text file stored on your computer that contains information that helps the website to identify and track the visitor. Cookies do no harm to your computer, consist only of text, can not contain viruses and occupies virtually no space on your hard drive. There are two types of cookies: ”Session Cookies” and cookies that are saved permanently on your computer.
 
The first type of cookie commonly used is ”Session Cookies”. During the time you visit the website, our web server assigns your browser a unique identifier string so as not to confuse you with other visitors. A ”Session Cookie” is never stored permanently on your computer and disappears when you close your browser. To use Le Cord without any trouble you need to have cookies enabled.
 
The second type of cookie saves a file permanently on your computer. This type of cookie is used to track how visitors move around on the website. This is only used to offer visitors better services and support. The text files can be deleted. On Le Cord we use this type of cookie to keep track of your shopping cart and to keep statistics of our visitors. The information stored on your computer is only a unique number, without any connection to personal information.

CONTACT INFORMATION

If you have any questions relating to our handling of your personal data or our use of cookies or if you would like to invoke any of your rights under applicable privacy legislation, please contact us at: [email protected].

CHANGES TO OUR PRIVACY POLICY

This Privacy Policy may undergo changes and additions from time to time. If we change how we handle your personal data, we will promptly update this website privacy notice and publish it on this website.